Toys and text. Buzz Lightyearism?
As a philosophy undergraduate, I wrote the final paper for my Philosophy of Marx class on the movie Toy Story.
There's some interesting ideas there, and I might have to dig out my own paper (yes, I think I still carry these things around) and think about it some more. Back then I noticed the way the movie could be read as backstopping acquisitiveness by creating nostalgia for old toys while also glorifying new ones. The problem with new toys is that the old ones stop selling. The best of both worlds from a profit standpoint would not have that tradeoff.
The Valve post thinks about text as toys.
And this is perhaps the real point of Toy Story Theory, the painful anagnorisis that all sentient toys/stories must experience before the credits roll: just as every toy is eventually going to be put on the shelf and put away, every story has a shelf-life in the mind of its reader, and must die.
Eventually the reader will “grow up,” which is to say, she will fully absorb the pleasures and possibilities of the fictional world embodied in both toy and story. She will want to go somewhere else, and have a different kind of experience.