I finished Murakami's The Elephant Vanishes tonight and decided that I immediately needed to order another of his.
I went to amazon.com and was greeted with an objectionable new feature, complete with new trademarked term.
William's Plog™ (What is a Plog?)
(William, that's my first name.)
Your Amazon.com Plog is a personalized web log that appears on your customer home page. Every person's Plog is different (hence the name) and just like a blog, your Plog is sorted in reverse chronological order. Each post also gives you the opportunity to provide feedback to the sender as to whether you liked the post or not. This feedback loop means your Plog becomes even more relevant and interesting over time. Your Plog will appear if you are logged into our web site and is visible only to you.
Stop looking at my Plog™.